Module 6.

Create Awareness & Generate interest

After watching the video, complete Task 6 below.

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About the Module

In this module, you'll learn how to make others aware of your existence and your offer by using content and techniques that will help you get noticed.

We approach the topic from a brand awareness perspective, where you will learn more about how to build a strong personal brand, and how to create awareness around it. You'll get a broader understanding of different tools, processes, tactics and strategies so that you can decide what is the best approach for your own freelance brand.

What you'll learn

Why creating awareness is important
Using branding vs marketing to create awareness
Tools and tactics to generate interest
Different channels to reach your audience
Setting a strategy for your brand awareness

About the Speaker

Petra Sundell is the Founder & CEO of Upbeater. Throughout her career, she has;

Helped 1000+ people find & start living their desired life-career
Helped 100+ startups start & grow their businesses
Educated freelancers, entrepreneurs & giggers
Developed several life design concepts
Freelanced 10+ years

“In the Freelance Foundation course I aim to share my experiences and learnings with people who want to start their own freelancing business. The hope is that you learn key skills that will get ahead of the game and help you avoid pitfalls that I myself and other freelancers I know have fallen in to."