Module 3.

Establish your Freelance Brand

After watching the video, complete Task 3 below.

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About the Module

In this module, you'll learn how to create a strong personal brand that will help you position yourself in the market and stand out from the crowd.

You'll learn about what a personal brand is, how it can help you grow your freelance business, and the pros and cons of having a personal brand. We'll explore how a personal brand can be a powerful tool to help you reach both your professional and personal goals, and you'll also get to start to work on building your own personal brand.

What you'll learn

What personal branding is
Why it's important
What value it can add to your freelance business
How to start designing your own personal brand
How to make your personal brand relevant for your audience

About the Speaker

Petra Sundell is the Founder & CEO of Upbeater. Throughout her career, she has;

Helped 1000+ people find & start living their desired life-career
Helped 100+ startups start & grow their businesses
Educated freelancers, entrepreneurs & giggers
Developed several life design concepts
Freelanced 10+ years

“In the Freelance Foundation course I aim to share my experiences and learnings with people who want to start their own freelancing business. The hope is that you learn key skills that will get ahead of the game and help you avoid pitfalls that I myself and other freelancers I know have fallen in to."

Task 3. Shape your freelance brand

Start designing your own personal brand - your freelance identity. What's your:

NIECH - Write down 1 area that you want your target audience to associate you with
BRAND STORY - Write your brand story (a short paragraph is fine, but feel free to write a longer version if you like)
BRAND STATEMENT - Create your own brand statement in 1-2 sentences

TIPS!